Canada’s smaller television and communications providers fill a number of important roles in our communities. In rural areas, they are sometimes the only source of communications services and content – providing a crucial link to the news, entertainment and business services Canadians expect. In today’s world of consolidation and cost-cutting, we sure get a lot of news and stories from the big cities, don’t we? Local providers reflect the communities they serve in the content they produce for their own channels. They tell the kind of stories that build community identity and pride of place, keeping these communities on the map. These are companies that are truly Tuned-In to their customers and their communities. We think these are attributes worth celebrating, and businesses worth supporting.

Tuned-In Canada is a special kind of win. Winners in each category get to take home a trophy for their excellent work. A cash prize of $1,000 is also donated to a community charity or organization of the winner’s choice. It’s an award that is making a difference.